Roasting a Turkey
to make a turkey that is
moist and delicious, every time
Revised November 2015
Hundreds (maybe thousands) of people use this page each year. What they may not know is that I rarely make my turkey the way the page directs! That's because I am usually experimenting. For the latest on this year's Thanksgiving preparations (and many other mostly-foodie articles), please see my FeedMe blog.
This year I am doing the turkey in pieces, following a method Julia Child used and Cook's Illustrated revived....
It's all about the turkey
Over 90% of American households have turkey on Thanksgiving. Over the course of a year, each of us, on average, eats a whole turkey. (I must be eating a couple of vegetarians' share.)
Many of them are roasted badly, with squeaky, dry breast meat, and greasy, salty, gravy. It's not surprising. With its different types of meat, tacked on to an oddly shaped, heavy frame that's not much smaller than a home oven, a turkey is not an easy thing to roast well and so many recipes give poor, outmoded advice.
It does not have to be that way. Turkey heaven (by which I mean, heaven for you and your guests, not so much for the turkey) takes just a little knowledge and a few simple practices.
Here are the most important hints for roasting the perfect turkey.
If you are
as obsessed as I am, you don't need to follow every tip. The list is
in order of importance. Just start with
number 1 and continue as far as you can stand. But you must do
number 1 and number 2 is very important, too. Ah, so is 3. After that,
it's small stuff. Well,
smallish ... mmm, told you I am obsessed!
If today is Wednesday or (panic!) Thursday, run out and buy a pre-brined turkey (see 4: Good Turkey). A thawed bird is best but if all you can find is a frozen bird, no worries. Quick-thaw in a water bath (see below). Rinse, unwrap, and if there's time, place in the refrigerator, uncovered, to air dry it overnight. Remove it from the refrigerator two hours before you're ready to cook.
If it's Monday or Tuesday, you can get any thawed turkey (and perhaps even a frozen bird, since you can thaw and brine at the same time). If it's unbrined, you can wet brine it (see 2: Brine the Bird!) and still have a day to air dry it.
If it's Saturday or Sunday, you have time to dry-brine, then air-dry. You can even start with a partly frozen bird and thaw it while you brine.
It takes several days to thaw a turkey the safest way, in the refrigerator, but you can thaw in a few hours in water. Immerse the still-wrapped turkey in a basin of cold water. Change some of the water every 20-30 minutes to raise the bath to about 40 degrees, or use a trickle of running water. Watch the bath temperature to make sure the water is not too warm. Remember the basic food safety rule: No more than two hours above 40°F.
If you're brining, you don't need to pre-thaw. The bird can thaw while it wet brines. For a dry brine, you need to thaw enough to get the contents out of the cavity.
Roast in two hours!
Our memories of Thanksgiving include a bird roasting in the oven all day! Many recipes talk about three or four hours in the oven. Please don't.
A brined turkey roasts in 90 minutes to two hours for a 12- to 14-pound bird, and a larger bird won't take much longer.
You read that right: Just a couple of hours.
On Turkey Day, plan on getting the bird into the oven 2 1/2 hours before you plan to serve. That will give you 30-60 minutes for the bird to rest. Rest time gives you plenty of time to finish up your gravy and your sides. You can easily rest the bird for an hour (even longer if you reheat the meat before you serve).
With any roast, the internal temperature is the only reliable way to know it's ready. It's even more so for turkey, with its giant slabs of breast meat that go from delicious to painful in ten degrees. You need to know when it's done, and that means accurate temperature measurement.
Time is not on your side
All cooking time charts and instructions to cook a certain number of minutes per pound are unreliable. Oven temperatures vary greatly but even if that were perfect, time is a function of surface area and depth, not of weight. So using time in any way means the recipe has to account for error, which means it's almost certain to tell you to overcook. Most recipes will have you roasting for three hours or more. Guaranteed to ruin your turkey.
How about color?
"Cook until juices run clear."
No, please don't. Color of the meat or the juices is a poor indicator of doneness or of safety. In particular, expect some pink or red near the bone, especially in the leg. As long as the temperature reached target, the meat is safe.
Until 2006, the USDA recommended an internal temperature of 180°F — dry, dry, dry. They now recommend 165 (for both dark and white meat) but some sources still reflect the old advice. Salmonella, campylobacter, and other bird-borne nasties are history after less than a minute at 160 (and even at 150°F, you're safe after five minutes).
It's not necessary to take the bird to cardboard-land. Just make sure your thermometer is accurate (you can calibrate yours using boiling water, which is 212 degrees at sea level). Take multiple readings in the thickest parts that are not adjacent to bone, and wait for the reading to settle. Cook until your lowest reading is the target temperature, remembering the temperature will continue to rise after you remove the bird from the oven.
If temperature in the breast is the gauge, how about those handy pop-up thermometers that come implanted in some turkeys?
No. They're disposable so let's dispose of them right away. Most trigger at something like 185°F, which is way too high.
Instead, get yourself a reliable, accurate thermometer.
The finest is the Thermoworks Thermapen (and no, they don't pay me to say this). While most so-called instant-read thermometers take nearly a minute to reach an accurate reading, the Thermapen is there in less than ten seconds. But it's about $100 so I am not suggesting it. Unless you gotta have it. Then I recommend it, highly. I love mine. It will last a lifetime.
Almost as good are Thermoworks' lower cost models which include fast models with a needle-like "reduced" tip. Some are even dishwasher safe and around $20.
There are numerous other models and brands available at supermarkets and kitchen stores. Get a good one; it will last years.
For roasting, I recommend a food thermometer with a remote probe at the end of a cable. The probe goes into the meat and the read-out is outside the oven. An alarm sounds when target temp is reached. My Polder probe thermometer was dead accurate and less than $20. It finally died and I replaced it with a similar unit from Thermoworks, the folks who make the Thermapen. I suggest their Dot or ChefAlarm models. There are also wireless units so you can walk around the house and know what's going on inside your bird!
Worried about accuracy? Check your thermometer by measuring boiling water (which is 212°F at sea level; if you're at altitude, look up the boiling point at your altitude); or using an ice bath (ice in water, well stirred), which is 32°F.
Placement can result in incorrect readings. The probe tip should be in the thickest part, not touching bone. To be sure, set your probe thermometer's alarm to ten degrees below target, then follow up with multiple readings from an instant-read thermometer.
Rest. The bird, I mean.
Notice that my instructions always tell you to remove the bird before it reaches the target temperature. That's because the temperature will rise after it comes out of the oven (because all that heat is still moving inward, even after the oven's not adding to it).
Allow the bird to rest 30-60 minutes before carving. It prevents the juices from running out, helping them stay in the meat. It also helps with the meal timing. This is the time to complete the gravy and the rest of the meal.
The meat will stay hot for an hour, so you have plenty of time. Tent loosely with foil and it will stay hot for over an hour. Just drape the foil over the bird, so you don't soften the skin. After carving, if the meat is not hot enough, or if there are parts that seem too pink for your guests' tastes, a minute or so in the microwave will fix it.
"Brining" is treating the bird to a salty bath for hours or days. My preferred method is the "Judy Bird" — dry brining, without water. It's more convenient but takes 3-4 days. (Since brine is salt water, "dry brine" is a misnomer. Nonetheless, I use the term "brine" to refer to either method of salting the bird.)
Salt is magical. It flavors the meat, of course, amping up the meaty flavor even at concentrations too low to taste salty. Even more important, it plumps up the meat and makes it hold water, for a moister bird. It gives you leeway on the temperature — brined breast meat is still quite palatable as high as 180 (don't ask me how I know). Which is good, since it is hard to get the thigh to 175 without taking the breast higher than 160. So you must, you must, you must brine (whether by wet or dry means), or buy a brined bird.
The Judy Bird: Basic Dry Brining Procedure
I first learned about dry brining from an article by Russ Parsons, published in the Los Angeles Times. It's recommended by the the late Judy Rogers, founder Zuni Café. "You just salt the turkey a few days in advance, give it a brisk massage every so often to redistribute the salt, and then roast it." It worked well for me and is now my regular method. The results are better than wet brining. The meat has more flavor, not at all salty, and moist throughout. And, it's much easier. Salt it, place it in a plastic bag, refrigerate for three days, then refrigerate another day, uncovered. The only disadvantage is that you have to plan 4-5 days ahead.
Basic Wet Brining Procedure
I recommend a dry brine but if time is short, a wet brine takes just a day. (If you crave more detail, see "More on Brining" (below).)
Just as sauces are essential to fine cuisine, gravy is essential elixr. If great gravy has eluded you, worry not. I will instruct you in the ways of the Gravy Jedi. There is a simple, reliable route to excellent gravy: make-ahead pan gravy. Much of it is done before the bird is ready, even days in advance.
When: The following steps can be done days ahead, or when you put the bird in the oven. After the bird comes out of the oven, you can add pan drippings to the already-prepared gravy base. Easy!
Finishing the gravy
I make at least two quarts (yes, really) of gravy and freeze the rest in ziptop bags. Myum.
A really big bird is hard to cook well. 10-12 pounds is easy to handle and cooks well. In any event, stay under 15 pounds. Cook's Illustrated developed a recipe for 20-pound birds that serves 20-24 people but I would rather do two smaller birds. For 18-22 pound birds, the basic method is
Brined or not?
You can buy pre-brined birds or brine them yourself (as explained in step 2). Birds that are labeled as kosher or "packed in a solution," or list sodium- or potassium-based ingredients, are brined.
The advantage of a brined turkey is that it saves you a step and if you're buying your bird the day before dinner, you won't have time to brine it.
The disadvantage is that you have no control of how salty the bird is. In particular, I found kosher turkeys to be too salty.
The other advantage is that commercially brined birds are wet brined, which adds water. You can dry brine, which concentrates flavor and makes a tastier bird.
Frozen? Fresh? Heritage? Which brands?
Frozen turkeys do as well as fresh in tests and I have had success with average supermarket birds as well as fancy-name fresh ones, organic, and free-range birds. Frozen birds are more likely to be pre-brined (the label will say it's "packed in a solution," or will list sodium or potassium-based ingredients).
A top-rated turkey in more than one magazine report was the plain old Butterball. Most (but not all) Butterballs are brined. I have used them twice with great success.
Despite a lot of kudos in some magazine tests, I no longer use kosher birds. The main reason is that they are very salty — in at least one case, horribly so. Another drawback is they are not cleanly plucked. (A spokesperson for Empire explained to me that this is because the Kosher laws do not allow the hot water dip used by most processors to loosen the feathers.) A Kosher bird will have small pieces of feathers. They are a bit off-putting but don't affect the flavor. I pull the larger ones. The second complaint is that Kosher birds don't have any giblets or wing tips, which are part of my gravy-making. All you get is the neck.
So far, I have to give the nod to good old Butterball, or whatever Costco or Trader Joe's has.
While you're at the market, pick up some extra parts: A couple of necks, wings, or backs, for the make-ahead gravy. This is most important if you're cooking in a way that makes pan drippings unavailable, such as smoking or grilling.
A lot of gourmets are turning to "heritage" birds — the original breeds before the Dolly-Partonizing of modern breeding. I haven't tried them yet. Early reviews were mixed but recent reports sound enticing. The heritage suppliers have achieved better consistency. But they are pricey and need to be bought by mail. If you can suggest one that is available in the Bay Area, let me know:
Cook's Illustrated's original method had you start it breast down, then on one side, then on second side, then breast up. I had mixed success with this and it's a lot of fuss, so I turn it just once. Cook's has evolved their instructions and they now do the same.
But you do need that one turn. Recall the basic temperature rule. The breast-down roasting period helps shield the breast so it can be ten degrees behind the legs.
But don't try shielding the breast with foil, because the skin won't crisp up. Alton Brown on Good Eats disagreed -- he started the bird at 500 degrees, then shielded the breast. It worked for me when I tried it but the skin on the breast didn't brown as well. Brown's current recipe omits the foil, so he must think I'm right. (But he agrees with Butch about the brine — he adds herbs and sugar.)
That said, his recipe has 5000 5-star reviews on the Food Network website.
And yes, Brown brines his bird. All turkey-masters do.
OK, you've come this far! We have our brined and ready bird, our gravy preparations, an accurate meat thermometer and we're about three and a half hours from dinner time (because we know that roasting will be under three hours including the rest).
Ready? Here we go.
So, how did you do?
If you use these notes, I would love to hear from you! Contact me: .
Q: Should I brine? Wet brine? Dry brine? (Many readers)
I offer a lot of options but in the end, any brining method will work wonderfully. You can buy a pre-brined bird and you're done! Or you can wet- or dry-brine.
I like to brine it myself because I never know how salty a pre-brined bird will be. Dry-brining is my standard method. It's easy and makes a more delicious result.
But if you just buy a Butterball that's already brined (it includes salt or a "solution" in the ingredients), then you will be very happy.
Q: I want to brine. When should I start? (Many readers)
The timetable tells all!
Q: My family likes stuffing... (Bobbie)
Stuffing doesn't really pick up any flavor from the turkey, so you can bake it in a separate pan. But if you insist, put the dressing in a cheesecloth cloth bag, microwave it so it is quite hot, and then place inside the bird. More...
Q: Why do you discard the liver? (Adam)
Good question. I really meant not to include it in the gravy components. If you like liver, by all means use it for liver applications. Just don't use it for the gravy!
Q: I brined my pre-brined turkey! Am I hosed? (Elizabeth, Stacy, Denise)
Probably not. A turkey can't be any saltier than the brine solution. A normal wet brine will likely not add any more salt. A dry-brine will, but probably not a lot. What I would do is rinse the bird very thoroughly. If there is time, you can do a low-concentration wet brine (1/2 cup table salt per gallon of water) overnight. If the turkey is saltier than the brine, then some salt will leave the meat, because the brine is less salty than the meat.
And one important note: Brining is a very forgiving process. You can be off my quite a lot. So I think you will be OK.
I haven't tested these ideas so if it happens to you, let me know what happens.
Denise reported that the time she brined a pre-brined Butterball, she was worried that it would be too salty but it was not.
Q: "I've used your tips and instructions many Christmases and Thanksgivings now..." (Paul and many others)
Thank you, I love hearing that.
Q: My buddy thinks brining is only for frozen birds and not for the "choice" freshly processed heritage birds. Do you have an expert opinion? (Ken)
Brining makes sense for all turkeys (and, for that matter, other poultry and pork). Note that brining, when done right, does not make the bird very salty. That would indeed be a shameful way to treat that very expensive heritage bird.
I would not wet-brine a heritage bird because wet brining dilutes flavor by adding water. Dry brining, on the other hand, uses the meat’s own water and does not use a lot of salt.
Note that Cook's Illustrated developed a heritage recipe and did their usual exhaustive work. They recommended a dry brine.
You need a new family.
Q: Can the roux be made a couple of days ahead like the broth? (Christine)
Q: What bird should I buy? (Denise)
The only bird I would not buy is a kosher turkey, because they are so salty. Beyond that, my experience is that the turkeys are all good. Some will be a bit better but you can't go very far wrong and the most popular bird out there — the plain old Butterball — is a great choice.
Q: "I am making Thanksgiving dinner this year and honestly feel a bit nervous." (Denise)
Yeah, I hear you. It's the big day and all eyes are on the cook! If you're really worried, go buy a pack of turkey thighs and a pack of breasts and brine and roast them. Get them to the right temperature and see what you get.
Or, just jump in. Take it a step at a time. If your relatives give you a hard time over the result, get some new relatives.
I love Alton Brown. He's one of the best recipe writers in the food world. His turkey recipe is 5 stars with nearly 5000 reviews for a reason: It’s a great method. A couple of differences I would suggest:
Q: How big a turkey do I need? (Cousin Judy)
A pound or two per person, depending on how you feel about leftovers. (Each pound of bird will deliver about 1/2 pound of meat.) But don't go much above 14 pounds as it becomes harder to get the doneness right as the birds get bigger. If your oven can handle it, two 12-pounders are better than one 24. Or maybe you grill one and oven-roast the other?
Q: When should I rinse the bird?
Rarely. Food authorities say that while rinsing may remove some bacteria, it mostly splashes them around your kitchen. If you must rinse, do so gently and use antiseptic spray to clean up afterwards.
The only time I recommend rinsing is to remove excess salt, after a high-concentration brine. I found that dry brining does not need a rinse. There is little surface salt.
Q: Wait a minute. How can dry brining make as moist a bird as wet brining, which is, duh, wet? (Brad)
The simplified answer is that with wet brining, water is absorbed — but most of it is lost. In dry brining, no water is added but very little is lost. End result is about the same. Dry brining retains the water that is already there (and as you know, raw meat has plenty of water). But with wet brining you added tap water, diluting the meaty flavor, and when most of it was lost later, it took some flavor with it.
Dry brining (salting) and wet brining do the same thing. They bind water to proteins so that the meat holds all the water it can. You can soak meat in plain water and it will gain weight but as soon as you cook it, the added water is mostly lost. Salt (sodium ions) unravel proteins and help bind the water.
In wet brining, the meat gains water — but it is tap water, which dilutes the meaty flavors! In the case of dry brining, the water in the meat is held there. You might think wet brining will make a moister turkey (more water, more moistness, obviously!) but it turns out not to be so. Raw meat has plenty of moisture and if we can simply retain that, we have a very moist end result. Dry brining does that without adding water.
Serious Eats and Cook's Illustrated have both tested this and their results were the same. Check out the Serious Eats article, especially this graph:
Carving the turkey is scary to many people. Understandable, especially if it's done in a grand display in front of all your guests. Instead, do it in the kitchen and arrange everything on a platter where it can come to the table in a celebratory moment. Plus, you, the chef, get to nibble on the tail and other tasty bits -- what Thomas Keller calls the "cook's rewards."
Imagine roasting at 550 degrees instead of the usual 325! That's the idea behind high-heat roasting or "high-roast." I have tried it three times, twice following Chef Marc's instructions, once more following a Cook's Illustrated article. I have also done other meats at high temperatures.
High-roast delivers some great browning and speeds things up but is hard to control with turkey and it's large mass of heat-sensitive breast. It works much better for chicken.
If you try this, rely on the Cook's Illustrated article rather than Chef Marc. He is sloppy. There are several inconsistencies on his site and if you hear him on the radio, you hear still more inconsistencies, all belted out with the emphatic certainty normally reserved for political talk show hosts. A lot of what he says is either wrong or dubious. The videos on his site are especially odd. He drinks wine the whole time and by the end, he is getting sloppier and sloppier.
I love high-roast chicken but for turkey, stick with the standard 325 degrees.
Of course you can grill turkey! It turns out well but you miss the pan drippings, so the gravy suffers a little. You can put a drip pan under the grate (in the middle, where you have no coals) if you are doing indirect grilling.
For grilling, I hand you over to the Authority, Meathead.
Turkey takes smoke beautifully. I've never done genuine smoking of a whole turkey (which is an all-day, low-temperature affair) but I have added smoke during a normal two-hour grilling and it works very well. It's not really Thanksgiviing tradition though. I especially like to smoke turkey parts other times of the year. But it's apparently hard (or impossible) to get the skin crisp — in fact, it comes out rubbery and barely edible.
One friend, Dave, hot smokes a turkey and says that if you use a pan to catch the drippings, you get a wonderfully smoky gravy.
In 2006, I finally fried a turkey. It's very fast and works really well. The method has potential but I had a few issues.
There are various vertical roasting products on the markets and my friend Linda swears by (actually, raves about!) a clay upright, the Cocorico. I have not tried it and wonder if my oven would accommodate a turkey in the upright position. She says it's tight — she has the rack at the bottom, sticks with an under-14-pound bird, and it means the oven is not available for anything else.
I saw George Duran do beer-can-chicken with a turkey (using a Foster's Lager's 24-oz can). I like beer-can chicken but I'll not be trying this one. I don't like Foster's that much.
Stuffing the bird is a food safety no-no because the stuffing won't reach a safe temperature (unless you badly overcook the breast meat). Tests show that the stuffing doesn't really pick up any flavor from the turkey. So make your stuffing but bake it in a separate pan (where, technically, it's called "dressing"). If you want turkey-flavored stuffing, cook it with some extra turkey parts or mix in some turkey broth or pan drippings).
But if you really want to stuff the bird, pre-heat the stuffing. Put the dressing in a cheesecloth cloth bag, microwave it to 160°F, and then place it inside the bird.
If you want, cook half the dressing inside the bird and half outside and do your own taste test!
I am a big fan of spatchcocking chicken, also known as butterflied. Just cut off the backbone and splay the bird to make a flat slab rather than a bowling ball with limbs? I have used this method several times, with great results. It may become my main recommendation next year. Serious Eats is a huge fan of this so if you're interested, follow their method.
It is curious that many authoritative sources differ on what is probably the most important factor, the internal temperature of the meat at the end of the roast. Folks I follow and respect, and who test like crazy, like Cook's Illustrated / America's Test Kitchen, say to remove it at 165°F in the breast. Alton Brown says 161. J. Kenji Lopez-Alt at Serious Eats, Harold McGee, and I say 150.
Be careful what you read. I had a big argument with Cuisine At Home, a fairly high-end magazine which recommended cooking by time and weight — at 20 minutes per pound. They want you to roast a 12-pound bird for 4 hours. I wrote them and they insisted they had tested this. I don't think so.
The truth is that oven temperature and procedures can vary quite a bit and still deliver great results. Watch internal temperatures rather than oven temperature and time.
How long do you brine?
The dry brine process takes 3-4 days plus a day or so to dry. A wet brine can be short or long. Short brines use a higher concentration brining solution, with more salt. Both work well but I prefer the longer brine because with more time, the salt penetrates deeper and since the water has less salt, you are less likely to wind up with overly salty meat near the surface.
Cook's Illustrated has a detailed brining formula with variations for longer and shorter brines (or at least, they had one — they keep moving their links around). I use 2 cups of kosher salt or 1 cup table salt per gallon of water for 8-12 hours; or twice the concentration for 4-6 hours. You must keep this at under 40 degrees.
You might also wonder what vessel to brine in! If you don't have a pot big enough for a turkey (3 gallons), an ice chest is a good choice because you can add ice daily, to keep the food safety police at bay. (Remember: no more than two hours in the 40-140 danger zone).
When you're finished, rinse the turkey well, to remove surface salt. Then — important tip — dry the bird very thoroughly and , if you have time, leave the turkey unwrapped in the refrigerator for a day or two. Drying means crispier skin.
Benefits of brining
Dry brining worked at least as well as wet brining, with less fuss. The methods in the main article detail it.
Wet brining adds water, which dilutes the flavor. With dry brining, salt draws moisture from the meat and it is then reabsorbed with the sodium ions that will make the meat retain moisture through cooking. In side by side tests at the Los Angeles Times, Russ Parsons reports that the panel preferred dry brined turkey by a landslide.
The only disadvantage is that it takes three days; wet brining can be done in a day.
Science lesson: How does brining work?
Inquiring minds want to know: How does brining work?
Geek alert: This is hugely nerdy.
Does it work?
First question: Does it really work? Does water really go deeply into the meat and does it stay there through roasting?
Cook's Illustrated did tests, comparing brining to a water soak and an unsoaked control. Plain water hydrated the meat just as well but brining made it stay there. Brining and soaking both added 6% to the weight. After cooking, a pound of untreated meat weighed 0.82 lb., water-soaked meat ended up at 0.88 lb, and brined meat was 0.93 lb. Serious Eats reported very similar results in their brining tests.
What that means is that brining works. Not only does it add moisture, the extra moisture stays through cooking.
How does it work?
I did a lot of research and no one really knows how brining works other than the agreement that it's not osmosis. It's believed that salt interacts with the structure (probably by denaturing proteins) in a way that helps retain water. What's especially unclear is whether the water plumps up the cells or the water is held between cells, like a loosely coiled towel.
Best explanation I found was from Modernist Cuisine: "Brining technically does not work via osmosis, as popular opinion suggests. If osmosis alone were at play, water would be drawn out of the meat, but brining works by pulling water into muscles. Chloride ions from dissolved salt diffuse into muscle fibers and accumulate along the surfaces of protein filaments. As these ions increase in number, they generate a negative charge that loosens and pushes neighboring filaments apart. This newly created channel provides enough space for water to enter the muscle, causing it to swell from the influx of ambient water. Ions further modify muscle proteins by causing them to bind tightly to water and resist shrinking as the meat cooks. Muscle will continue to swell until the salinity reaches 6%—after that, it shrinks and begins to lose water."
How much sodium?
How much salt does brining add to the food? The amount is significant but not massive.
Geeky details first: I have seen some discussions guessing at mechanisms and amounts, nothing iron-clad. If the added water is similar in concentration to the brine, then an 8 oz serving of meat, which normally contains 120 mg of sodium, has an additional 0.09 tsp of salt, or 225 mg added by brining.
That's 350 mg for a half-pound of turkey meat. A slice of bread, an English muffin, or a pretzel rod has around 200 mg. The USDA recommended daily intake is 2400 mg and for low-sodium folks, 1500.
So it's significant but not greatly so, especially given that it's one of the two great eating holidays.
What about recipes that add sugar, herbs, cider, and juice to the brine?
Go ahead, if you want, but it doesn't work.
I had this argument with a friend. Using flavors in the curry family of spices, he reported the brine flavors carried through to the finished product, but then we did a bit of surgery. The flavors were indeed present — but only at the surface. Sections of deeper meat had only salt. It makes sense — sodium ions are tiny and as ions, have a transport mechanism. Herbs, sugar, and apple cider are much larger and lack the ionic action.
If you don't believe me, believe Serious Eats, Amazing Ribs, and Cook's Illustrated. Their results agree.
For those who disagree, there is no harm in it. If it makes you happy, flavor your brine. But you will get more oomph if you save the herbs for after the brine. Or, inject them if you want penetrating flavor.
Ways to Cook Turkey
Someday I'll have tried them all:
My food blog, FeedMe, carries a blow-by-blow description of my turkeyheaded adventures.